ABOUT ME
TL;DR: Some days, I work as a creative strategist, writer, journalist, cultural navigator and researcher; and on others, a speaker, interviewer or content, trends and futures consultant.
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My speciality:
Things that move us physcially, emotionally and towards a bettter future.
I solve problems, bring clarity to the future and tell stories. I do this using a multidisciplinary approach centred around the business of culture, aspiration and things that move us intellectually, physically and emotionally.
My expertise crosses cars and mobility, tech, web3 and internet culture, sustainability, design, brand stories, business, behaviour and consumer trends. As well as travel, music, film, youth culture, fashion, booze, sex, beauty, wellness, luxury, human stories and other lifestyle sundries.
Mostly, I look for the interesting and impactful patterns that occur when the above things intersect and how these signals help us to better understand the world around us.
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My experience:
More than fifteen years' working in media/content, where I have worked with some of the most prestigious brands in the world, including Vogue, GQ, Robb Report, Harper's BAZAAR, ELLE, Wheels, evo, The Guardian, Type 7, Lamborghini, Audi, Porsche, Mercedes-Benz, Diageo and Unilever. I have presented keynotes, talks, and hosted panel discussions for the likes of Ferrari, Lamborghini, Semi Permanent, High Snobiety and more and have been a presenter on a commercial network television car show.
Click here to see a sample list of my past/present clients.
In the beforetimes, I was the Culture and Lifestyle Editor and Beauty Writer at Harper's BAZAAR Australia, Beauty Writer at Grazia and acting Features Director and Contributing Drive Editor at ELLE Australia. I've also been a three-time Wheels Car Of the Year (COTY) judge and was the founding editor of the ELLE Green Drive Awards, an industry-first award of its kind launched in 2018.
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Current projects:
⚠︎ Writing about things that go fast, the future of automotive, car culture, industrial design, technology, customer behaviour, sustainability and watches for performance car journal evo Magazine Australia. Here, I'm a columnist and contributing editor of the future-focused 'Evolution' section, which proudly promotes underrepresented voices from within the industry and car community.
Covering cars, design, future trends, innovation, culture, luxury, travel and art for Australiand and British GQ, Travel + Luxury, Robb Report, Wish Magazine, QANTAS and more, and branded in-house publications, such as Porsche Newsroom or Lamborghini Magazine.
✍︎ Researching, advising and reporting on cultural shifts and consumer trends for agency clients like WGSN + LS:N Global/The Future Laboratory and a handful of brands.
♞ Working with brands and organisations to help them solve problems through creative strategy, meaningful storytelling solutions, and cultural/trends navigation. This includes whitepapers, research, brand strategy solutions, content strategy and storytelling frameworks. I have startup experience leading strategy across brand, commercial and content, as well as product strategy and development.
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My personal values:
Empathy, inclusion and betterment.
I'm a passionate advocate for uplifting community and dismantling the insipid culture of sexism, racism and transphobia that still (!) exists within the motoring industry. This is why I have also been on boards and am a proud (pro-bono) member of initiatives like the Lamborghini Female Advisory Board (FAB) and Ferrari Australia's Driven Women initiative.
I’m open to new work opportunities, connections, community introductions and cups of tea, so long as those values are respected.
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find me on the internet @noelleflamingo.
